Lauren Reavely


Brand Scratch Pad

Before we begin designing, I want to discover what you are all about! This will shape the style + function of our designs, but will hopefully be helpful + clarifying for you too! Please give thought to your answers, as we will work off these concepts for the rest of our time together. I can't wait to hear all about your incredible venture!

Name *
Phone *
Your Client
Where do they live? Urban or rural? High-end loft or tiny home?
What is their age range?
What occupation(s) do they have?
What do they do in their free time?
What are some of their hopes, fears, or needs?
What are the top two ways clients find you?
Your Business
Business Values
Before creating your logo + branding, it is essential to know what it is that sets your business apart and makes your message unique! Select the top 7 values that most resonate with you. Remember, by not selecting a value, you're not saying it isn't important. But these are meant to get at the heart of what it is that connects you and your client.
Your Branding
Take a look at your current branding. What kind of story is it telling? What do you love about it and what would you change?
How would those changes better reflect your long-term business goals?
If so (and I highly recommend it!), share the link here!